Team
Three practitioners building at the intersection of strategy, AI, and execution
Apophenic was founded by Mal Wanstall, Dan M, and Jase Y. We've spent our careers building, deploying, and fixing enterprise technology and strategy from the inside.
We started Apophenic because we kept seeing the same structural gap across different organisations, different industries, and different scales: the distance between what leaders intend and what their organisations actually produce. AI is making that gap wider and more dangerous. We're building the tools to close it.
Our research comes from direct observation, real engagements, and original analysis. Everything we build comes from the same place.
What we're building toward
Structured reasoning systems that make organisational intent durable, living, and continuously reconciled against reality. Starting with how software gets built.
The team
MW
Mal Wanstall
Strategy · Enterprise AI · Methodology
VP of AI and Data at Cochlear. Previously led digital transformation at Westpac. Built Clark, Cochlear's enterprise AI assistant. Thinks about what happens to strategic intent after it leaves the boardroom — and why the answer is usually "nothing good."
Research focus
Strategy translationEnterprise AIOrganisational diagnostics
DM
Dan M
AI/ML Systems · Platform Architecture · Data Engineering
Deep technical background in AI/ML systems, data engineering, and platform architecture. Interested in the gap between what AI can do in a demo and what it can do inside a real organisation — and the engineering choices that determine which side you end up on.
Research focus
AI architectureDeterministic pipelinesEnterprise deployment
JY
Jase Y
Operations · Commercial Strategy · Delivery
Operational experience across enterprise technology and consulting delivery. Focuses on the mechanics of how strategic decisions become (or fail to become) operational reality — the handoffs, the dependencies, the places where elegant plans meet messy execution.
Research focus
Operational fidelityDelivery scienceGo-to-market